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Paramount Hotels & Resorts

Award winning exhibition booth

Elevations constructed this award winning exhibition booth at ITB for Paramount Pictures, who recently launched a chain of 50 Hollywood-and California-themed luxury hotels worldwide.

We were delighted to be appointed booth constructor for Paramount’s European launch in Berlin this year. Following the brief and concept, we developed an unusual arch-shaped structure to embrace the lighting media and theatre that this brand demanded. The flooring and bar were enhanced with rear-illuminated onyx panels and doubled as a backdrop for cinema props (supplied by Paramount to add a cool twist).

Adding to our long list of award-winning booths, it won an ITB Best Stand Award from the Cologne Business School ‘Best of Best: Category Hotel Business’.