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IHG Miami Ignite

IHG Miami Ignite

IHG Miami Ignite 2019
Client: InterContinental Hotels Group
Location: InterContinental Hotel Downtown Miami

Experiences matter in a conference with 600 attendees. To inspire meaningful engagement, we created living rooms representing the brands owned by IHG in a tangible way.
The audience get to try out special cocktails from Kimpton Hotels, the floral notes on the candles at InterContinental, an Even Hotels Wellness Bar and live graffiti and acrobat performances. Our aim is to break the monotony of indoor meetings with brand activities, challenging our audience to think out of the box.
IHG Miami Ignite is a great success story with major deals brokered during the event.