This month we brought the magic of the snow dome to Glasgow, Sheffield, Birmingham and Lakeside Essex.
On behalf of Holiday Inn, Elevations booked prime spaces in shopping centres across the UK for a festive roadshow, designed to target the family market. We supplied a bespoke inflatable dome, promo staff dressed as Elves, branded imagery, giveaways and logistics.
At 3m high x 4m diameter, with a branded door hatch and optional backdrop, the dome can easily accommodate up to 6 people.
Once inside, shoppers were encouraged to enter a £1,000 voucher competition by recording their own Christmas hit on a karaoke-style video app. Videos could then be downloaded or shared from Holiday Inn’s Facebook page.
It’s not too late to win £1,000 in shopping vouchers: download the app from Holiday Inn’s Facebook page by December 18th and make your winning video in the privacy of your own home.