Arabian Travel Market Dubai* (ATM*) update

We’re currently designing stands for Arabian Travel Market* (ATM*) in Dubai, where last year plenty of attention was diverted to an impressive display of Dubai’s new fleet of police cars.

On show were a limited-edition Lamborghini Aventador – released last year to celebrate the firm’s 50th anniversary, a Mercedes and a limited-edition £1.6million Aston Martin One-77.

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The luxurious cars are part of a government programme, released in 2013, which ruled top-of-the-range cars are a necessity to fight crime in a city with so many highways and speeding drivers.

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Since last year, Dubai Police have added £170,000 McLaren MP4-12Cs to their fleet, which can accelerate from 0mph to 62mph in 3.1 seconds. The custom-made vehicles, painted in Dubai’s flagship green and white colours, carry a ‘2020’ number plate to celebrate the nation’s successful World Expo 2020 bid, which will showcase business, creative, and economic innovation in the country to millions of visitors.

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In the meantime, whilst our designers might dream of designing Ferraris, they have plenty to do preparing stands for our global tourism clients exhibiting at the event. Clients in 2014 include: Bulgari Hotels and Resorts, IHG and Marriott. Below are a few examples of stands we designed and constructed in 2013.

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Arabian Travel Market* takes place 5-8 May 2014 at the Dubai International Convention and Exhibition Centre.

*ATM and Arabian Travel Market are trade marks of Reed Exhibitions Limited and/or Reed Elsevier Properties SA and/or Reed Midem (“Reed”).  Elevations is not associated or affiliated with Reed.

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